Tracking & Media Specialist

Full Time, Employee or Contractor

Montpellier, FR / Remote

Who we are

SouthWatts is a fast-growing high-performance business that supports multinational companies operating in complex environments.

Our international team is driven by a desire to grow with our clients and to deliver high-standard services. We are looking for people who want to do the same.

The company is headquartered in Montpellier, France; however, the team is international, and we all work remotely.

You will be working in a fast-paced environment that confronts you with various projects and challenges.

If this is the type of environment you are looking for, you must be available to work between 9:00 and 18:00 French time and the time difference should be within a 3-hour range from the French time zone.

Role

We are looking for a passionate and curious Tracking & Media Specialist to work as tracking lead for customer & acquisition data in our analytics team.

You will work closely with our technical lead and paid media expert on the following topics:

  • Manage the tracking governance for paid and non-paid campaign data in the analytics tool
  • Manage the tracking approach of data in advertising and CDP tools
  • Support client and third-party media agency on tracking questions: data discrepancies between tools, reporting or non-reporting problems, and integration between tools.
  • Support client global and local digital teams on acquisition and attribution requests or questions
  • Create and deploy data collection architecture for media measurement with server-side tracking
  • Investigate and resolve incidents or bugs in the data collection pipeline
  • Manage and deploy technological evolutions that may impact performance measurement, such as Enhanced Conversions
  • Create and manage reference documentation on data collection architecture, technical specifications, and configuration practices
  • Develop and design acquisition-related dashboards


You will be in touch with a variety of teams, including (but not limited to):

  • Client Business teams
  • Client Digital teams
  • Client Data teams
  • Third-party media agency
  • Third parties development teams


Most of the team is French, but communication will be in English. The core of our offer is based on Google Tag Manager and Google Analytics.

Skills

  • 3+ years of proven experience in a tracking specialist role
  • Previous experience working remotely
  • Strong expertise in Google Analytics 4
  • Solid understanding of Google Tag Manager
  • Solid understanding of “whole digital ecosystem” measurement, going beyond the website, including CRM, email marketing, and social platforms…
  • Expertise with Google advertising tools from the Google Marketing Platform
  • Expertise with Meta Ads platform
  • Knowledge of web technologies such as JavaScript, HTML, CSS, JavaScript frameworks (React, Vue, Angular...)
  • Experience in querying and using Google Analytics 4 data model

Nice to have

  • Experience with PowerBI and Python
  • Experience with Azure DataBricks
  • Experience as Campaign Manager or similar

About you

  • Fluent in French
  • A keen sense of service and communication, being responsive and available
  • Taking client satisfaction to heart, ensuring work is delivered to a high standard
  • A strong sense of initiative, teamwork and flexibility
  • Self-motivated, with the ability to work autonomously, organising time and prioritising workload
  • Excellent attention to detail and a clear and concise writing style
  • A structured mindset and way of working
  • Ability to present findings to varying audiences and to cater presentation style appropriately

Salary & benefits

40-50k euros, depending on skills and experience. Freelancers are welcome. That would be for a long contract with adequate rates.


As an employee based in France, the package includes:

  • Five paid weeks of holidays
  • +/- 10 paid public holidays a year
  • Health insurance
  • Paid sick leaves
  • Pre-paid lunches
  • Bonuses
  • Financial aid for coworking space
  • End-of-the-year gifts
  • Teambuilding activities once or twice a year
  • Other rewards


As a contractor, you get financial extra to compensate for some “employee-only” perks.

We will actively support your development, and it matters to us that you spend time with your peers. Attending conferences and meetings will be encouraged and supported.

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