Tracking & Media Specialist

Full Time, Employee or Contractor

Montpellier, FR / Remote

Who we are

SouthWatts is a fast-growing high-performance business that supports multinational companies operating in complex environments.

Our international team is driven by a desire to grow with our clients and to deliver high-standard services. We are looking for people who want to do the same.

The company is headquartered in Montpellier, France; however, the team is international, and we all work remotely.

You will be working in a fast-paced environment that confronts you with various projects and challenges.

If this is the type of environment you are looking for, you must be available to work between 9:00 and 18:00 French time and the time difference should be within a 3-hour range from the French time zone.


We are looking for a passionate and curious Tracking & Media Specialist to work as tracking lead for customer & acquisition data in our analytics team.

You will work closely with our technical lead and paid media expert on the following topics:

  • Manage the tracking governance for paid and non-paid campaign data in the analytics tool
  • Manage the tracking approach of data in advertising and CDP tools
  • Support client and third-party media agency on tracking questions: data discrepancies between tools, reporting or non-reporting problems, and integration between tools.
  • Support client global and local digital teams on acquisition and attribution requests or questions
  • Create and deploy data collection architecture for media measurement with server-side tracking
  • Investigate and resolve incidents or bugs in the data collection pipeline
  • Manage and deploy technological evolutions that may impact performance measurement, such as Enhanced Conversions
  • Create and manage reference documentation on data collection architecture, technical specifications, and configuration practices
  • Develop and design acquisition-related dashboards

You will be in touch with a variety of teams, including (but not limited to):

  • Client Business teams
  • Client Digital teams
  • Client Data teams
  • Third-party media agency
  • Third parties development teams

Most of the team is French, but communication will be in English. The core of our offer is based on Google Tag Manager and Google Analytics.


  • 3+ years of proven experience in a tracking specialist role
  • Previous experience working remotely
  • Strong expertise in Google Analytics 4
  • Solid understanding of Google Tag Manager
  • Solid understanding of “whole digital ecosystem” measurement, going beyond the website, including CRM, email marketing, and social platforms…
  • Expertise with Google advertising tools from the Google Marketing Platform
  • Expertise with Meta Ads platform
  • Knowledge of web technologies such as JavaScript, HTML, CSS, JavaScript frameworks (React, Vue, Angular...)
  • Experience in querying and using Google Analytics 4 data model

Nice to have

  • Experience with PowerBI and Python
  • Experience with Azure DataBricks
  • Experience as Campaign Manager or similar

About you

  • Fluent in French
  • A keen sense of service and communication, being responsive and available
  • Taking client satisfaction to heart, ensuring work is delivered to a high standard
  • A strong sense of initiative, teamwork and flexibility
  • Self-motivated, with the ability to work autonomously, organising time and prioritising workload
  • Excellent attention to detail and a clear and concise writing style
  • A structured mindset and way of working
  • Ability to present findings to varying audiences and to cater presentation style appropriately

Salary & benefits

40-50k euros, depending on skills and experience. Freelancers are welcome. That would be for a long contract with adequate rates.

As an employee based in France, the package includes:

  • Five paid weeks of holidays
  • +/- 10 paid public holidays a year
  • Health insurance
  • Paid sick leaves
  • Pre-paid lunches
  • Bonuses
  • Financial aid for coworking space
  • End-of-the-year gifts
  • Teambuilding activities once or twice a year
  • Other rewards

As a contractor, you get financial extra to compensate for some “employee-only” perks.

We will actively support your development, and it matters to us that you spend time with your peers. Attending conferences and meetings will be encouraged and supported.

© SouthWatts, 2024