Tracking & Media Specialist

SouthWatts is a fast-growing high-performance business that supports multinational companies operating in complex environments.

Our international team is driven by a desire to grow with our clients and to deliver high-standard services. We are looking for people who want to do the same.

The company is headquartered in Montpellier, France; however, the team is international, and we all work remotely.

You will be working in a fast-paced environment that confronts you with various projects and challenges.

If this is the type of environment you are looking for, you must be available to work between 9:00 and 18:00 French time and the time difference should be within a 3-hour range from the French time zone.

We are looking for a passionate and curious Tracking & Media Specialist to work as tracking lead for customer & acquisition data in our analytics team.

You will work closely with our technical lead and paid media expert on the following topics:

• Manage the tracking governance for paid and non-paid campaign data in the analytics tool
• Manage the tracking approach of data in advertising and CDP tools
• Support client and third-party media agency on tracking questions: data discrepancies between tools, reporting or non-reporting problems, and integration between tools.
• Support client global and local digital teams on acquisition and attribution requests or questions
• Create and deploy data collection architecture for media measurement with server-side tracking
• Investigate and resolve incidents or bugs in the data collection pipeline
• Manage and deploy technological evolutions that may impact performance measurement, such as Enhanced Conversions
• Create and manage reference documentation on data collection architecture, technical specifications, and configuration practices
• Develop and design acquisition-related dashboards

You will be in touch with a variety of teams, including (but not limited to):

• Client Business teams
• Client Digital teams
• Client Data teams
• Third-party media agency
• Third parties development teams

Most of the team is French, but communication will be in English. The core of our offer is based on Google Tag Manager and Google Analytics.

• 3+ years of proven experience in a tracking specialist role
• Previous experience working remotely
• Strong expertise in Google Analytics 4
• Solid understanding of Google Tag Manager
• Solid understanding of “whole digital ecosystem” measurement, going beyond the website, including CRM, email marketing, and social platforms…
• Expertise with Google advertising tools from the Google Marketing Platform
• Expertise with Meta Ads platform
• Knowledge of web technologies such as JavaScript, HTML, CSS, JavaScript frameworks (React, Vue, Angular...)
• Experience in querying and using Google Analytics 4 data model

• Experience with PowerBI and Python
• Experience with Azure DataBricks
• Experience as Campaign Manager or similar

• Fluent in French
• A keen sense of service and communication, being responsive and available
• Taking client satisfaction to heart, ensuring work is delivered to a high standard
• A strong sense of initiative, teamwork and flexibility
• Self-motivated, with the ability to work autonomously, organising time and prioritising workload
• Excellent attention to detail and a clear and concise writing style
• A structured mindset and way of working
• Ability to present findings to varying audiences and to cater presentation style appropriately

40-50k euros, depending on skills and experience. Freelancers are welcome. That would be for a long contract with adequate rates.

As an employee based in France, the package includes:

• Five paid weeks of holidays
• +/- 10 paid public holidays a year
• Health insurance
• Paid sick leaves
• Pre-paid lunches
• Bonuses
• Financial aid for coworking space
• End-of-the-year gifts
• Teambuilding activities once or twice a year
• Other rewards

As a contractor, you get financial extra to compensate for some “employee-only” perks.

We will actively support your development, and it matters to us that you spend time with your peers. Attending conferences and meetings will be encouraged and supported.